As an international business, communication plays a crucial role in the success of any foreign trade-related company. In the case of shipping companies, English is the most commonly used language for communication among parties involved in foreign trade transactions. In this regard, having a good command of English is an essential skill for any employee in a foreign trade-related company.
When it comes to shipping companies, their English communication needs go beyond the basic understanding of the language. They need to have a grasp of specific terms and phrases commonly used in the industry. For instance, a shipping company needs to be familiar with terms like bill of lading, freight, containerized cargo, and demurrage. In addition, there are specific regulations that shipping companies need to comply with, such as the International Maritime Organization’s (IMO) regulations on safety and environmental protection.
In order to meet these communication needs, foreign trade-related companies should invest in specialized training programs for their employees. These training programs could be conducted in-house or outsourced to specialized English language training centers. It is also essential for the company to provide its employees with regular opportunities to practice their English skills, such as by participating in international trade fairs or attending English language conferences.
Another important aspect of English communication for foreign trade-related companies is the need to have a clear and concise company profile in English. This includes having an English website with properly translated content, as well as a well-written company brochure and marketing materials. A clear and concise company profile not only makes it easier for foreign customers to understand the company’s services and products but also enhances the company’s brand image.
In conclusion, as an international business, a shipping company’s success depends largely on its ability to communicate effectively in English. This requires specialized training programs, regular practice opportunities, and clear and concise English language materials. By investing in these aspects of English communication, foreign trade-related companies can build effective relationships with their international partners and enhance their global competitiveness.